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Outsource Sydney Focus on Quality Lead Generation

As Direct Marketing becomes an increasingly competitive industry, Outsource Sydney take a look at customer buying behaviour in an effort to generate higher quality leads for clients.

The balancing act between lead quantity and lead quality is a common marketing challenge and one that Outsource Sydney is prepared to tackle head on. The direct sales and marketing firm plan to refine their sales approach by tapping into the consumer psyche to gain a greater insight into how prospective customers think, what they want and what they need. ”Being aware of consumer habits means that we can provide them with the products they need, at the right time. It is all about understanding customers and addressing their requirements,” says Helen Poutikidis, managing director of Outsource Sydney.

Creating a personalized marketing campaign that has taken into consideration the target demographic is proven to be a lot more effective than a generic campaign aimed at anybody. Understanding who the customer is and what their needs are provides brands with a unique opportunity to build an effective marketing campaign which is solely focused on customer’s direct needs, which will in turn help acquire higher quality leads. “Through better understanding of customer buying behaviour this will enable us to market in a much more targeted way. Then, when the time comes for the customer to convert we will be able to handle the lead in a completely informed and prepared manner, achieving the best possible results for our clients,” explains Helen Poutikidis, managing director of Outsource Sydney.

As lead generation is the first step of the sales process, improving the quality of leads is one of the most valuable leverage points when looking to accelerate business growth, but it does not stop there. The lead nurturing process will also be enhanced by those quality leads and having a greater insight into consumer buying behaviour, and once the lead converts to a sale, the customer is likely to be a long standing customer as a result of the initial research and qualification process. Helen Poutikidis of Outsource Sydney says, “Our objective is to strengthen our competitive advantage in the direct marketing industry by forward thinking and running successful campaigns that acquire valuable long term customers, through quality lead generation.”

Outsource Sydney is a direct sales and marketing firm located in Sydney. The firm specialize in creating personalized quality results between clients and their consumers through face-to-face acquisitions and advertising.